MarketSpark Delivers LTE/5G Connectivity for POTS Replacement with Cradlepoint routers.

Changing regulations accelerate cloud-delivered LTE/5G wireless connectivity to generate immediate cost savings

Changing regulations accelerate cloud-delivered LTE and 5G wireless connectivity to generate immediate cost savings

SAN DIEGO, California, April 13, 2021 – MarketSpark, the industry leader in enterprise POTS (Plain Old Telephone Service) replacement, has announced the delivery of LTE and 5G connectivity as a managed service. The company will integrate Cradlepoint’s 4G and 5G wireless edge solutions into its managed service portfolio, providing telco-grade connectivity to replace aging analog infrastructures. As a result, enterprises can leverage this combination of wireless reach and reliability to support life-safety applications, future-proof their operations, and speed network transformation.

A New Era of Digital Connectivity

The Federal Communications Commission (FCC) has laid the foundation for shutting down legacy analog networks nationwide. This decision supports the transition to fully digital communication systems. In response, wireline carriers have published disclosures outlining accelerated decommissioning schedules.

Forward-thinking enterprises are already adapting. Many are switching to POTS-over-LTE and 5G solutions that deliver cost savings and improve reliability. These solutions also enhance productivity by supporting essential systems such as fire panels, alarms, elevators, fax machines, and SCADA applications. Consequently, businesses can maintain compliance while benefiting from lower operational costs and more stable connectivity.

A Smarter, More Reliable Replacement Solution

By integrating Cradlepoint’s portfolio of wireless edge routers into the MarketSpark Managed Service Platform, enterprises gain secure and resilient network performance. The partnership delivers a unified, scalable solution that leverages wireless WAN, including LTE and 5G connections, for branch sites, vehicles, and IoT devices.

“Enterprises no longer need to be constrained by the cost or limitations of analog lines,” said Jeff Gower, CEO of MarketSpark. “By combining Cradlepoint’s leading LTE and 5G edge solutions with MarketSpark’s platform-based management, Fortune 500 companies are realizing immediate benefits. The replacement solution is smarter, more reliable, and between 20 and 50 percent less costly from day one.”

Meeting the Need for Speed and Flexibility

The COVID-19 pandemic has transformed how enterprises manage their operations. Speed and adaptability are now essential to maintaining productivity and occupancy in both new and refurbished locations. MarketSpark and Cradlepoint together address these evolving needs with a scalable, fully managed service that supports a wide range of analog applications.

This approach benefits industries such as healthcare, financial services, and retail. Furthermore, MarketSpark’s deployment service maximizes ROI through quick installation, central management, and redundant network design. As a result, enterprises can maintain seamless operations anywhere a cellular signal is available.

“With the rise of 5G, wireless is becoming a major part of next-generation enterprise networks,” said Eric Purcell, Senior Vice President of Partners and Alliances at Cradlepoint. “MarketSpark is a recognized leader in scalable POTS replacement. We are excited to combine our technology with their managed solution to enhance enterprise connectivity everywhere.”

Availability

MarketSpark’s new Cradlepoint-enabled LTE and 5G solutions are available now as part of any enterprise analog replacement deployment.

About MarketSpark

MarketSpark is the leading provider of analog replacement solutions for the enterprise. The company’s cloud-enabled platform helps organizations move away from costly copper telephone lines and adopt secure, managed wireless connectivity that is 5G-ready. MarketSpark is the only managed service provider in the telecom space built specifically for large-scale analog replacement. Whether retrofitting existing infrastructure or building new, MarketSpark delivers immediate ROI and a platform for long-term growth.

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