Author: Robert Kulewicz

Analyzing the Massive Shift in Telecommunications: The Decommissioning of POTS Lines in 2024

In 2024, the telecommunications landscape is witnessing a significant transformation as Plain Old Telephone Service (POTS) lines, the traditional copper wire-based telephony, are being decommissioned at an unprecedented rate. This movement is primarily driven by major telecommunications providers strategic decision to phase out outdated copper networks, a trend that is particularly prominent in the Southern and Midwestern United States.

The Scale of Copper POTS Decommissioning in 2024: A Comparative Overview

In 2024, the telecommunications industry is seeing a significant overhaul, with an emphasis on decommissioning outdated wire centers. AT&T is leading this wave with 61 notices for decommissioning 863 copper wire centers. In addition to AT&T, other carriers are also part of this shift, with a collective 34 notices that are set to decommission 41 wire centers.

This series of decommissioning notices reflects a clear direction towards modernization within the industry, with companies phasing out old infrastructure to make way for new technology. The focus on these changes, especially in regions like Texas and other parts of the South, points to a broader initiative for a more advanced telecommunications network. Assuming the current trend persists, the next three years could see a significant transformation in the telecom sector’s infrastructure.

Impact on Enterprises: Navigating a New Telecommunications Era

The decommissioning of POTS lines represents more than just a technological overhaul; it signifies a fundamental change in how businesses communicate. Enterprises relying on traditional copper lines for alarms, fax, voice, and other services are now facing potential disruptions. This shift is particularly impactful for businesses that have not yet fully embraced digital alternatives, as the reliability and familiarity of copper are still valued in many industries.

Why Enterprises Are Affected

Reliability and Compatibility

Many older analog systems and equipment are designed to work specifically with copper lines, meaning expensive upgrades are necessary to maintain functionality.

Regulatory and Compliance Issues

Certain industries have specific compliance requirements that may be affected by the type of communication infrastructure they use.

Cost Implications

Transitioning to new technologies often involves initial capital outlay, training, and potential downtime, which can be significant for smaller enterprises.

Mitigation Strategies for Enterprises

As the industry moves away from copper, enterprises must proactively manage this transition to mitigate risks and capitalize on the benefits of modern telecommunications technologies. Here are some strategies businesses can adopt:

Strategic Planning and Assessment

Businesses should conduct a thorough assessment of their current telecommunication needs and infrastructure to identify critical dependencies on POTS lines.

Exploring Alternatives

There are numerous alternatives to traditional copper lines, such as VoIP (Voice over Internet Protocol), wireless solutions, and fiber optics. Each of these technologies offers different benefits and may be suitable for different business needs. To explore cloud-enabled solutions tailored to your business, speak with a MarketSpark expert today.

Partnering with Reliable Providers

Choosing a telecommunications provider that can offer robust support during the transition is crucial. Enterprises should look for providers that not only offer modern solutions but also provide guidance and support during the transition.

Phased Implementation

Instead of a complete overhaul, a phased approach can allow for smoother transition and less disruption to operations. This strategy also allows for testing and adjustments as needed.


The decommissioning of copper POTS lines is a significant milestone in the evolution of telecommunications. While it poses challenges, particularly for businesses heavily reliant on traditional systems, it also offers an opportunity to adopt more efficient, cost-effective, and resilient communication solutions. Enterprises that plan and act proactively will not only navigate this transition more effectively but also position themselves advantageously in a rapidly evolving digital landscape. Discover how MarketSpark can streamline your move to advanced technologies with our comprehensive POTS replacement solutions.

The POTS Line Replacement Revolution: Embracing MarketSpark’s Solution

In the ever-evolving landscape of business communication, the retirement of POTS (Plain Old Telephone Service) lines is causing waves of change. As the dependency on analog systems fades away, the need for advanced, reliable, and innovative solutions becomes paramount. This is where MarketSpark steps in with a groundbreaking solution that not only addresses the challenges of POTS line replacement but also propels businesses into a new era of connectivity.

The figures are in, and the data is unequivocal – the retirement of POTS lines is escalating at an unprecedented pace. According to recent data as of August 24th, year-to-date announcements of line retirements have reached a staggering 259,050. To put this into perspective, this number has already exceeded the total count of line retirements witnessed throughout the entirety of 2022. It’s a clear indicator that the transition away from legacy systems is accelerating, urging businesses to take action sooner rather than later.

Navigating the POTS Line Replacement Landscape

The map paints a telling picture – purple circles mark the retirements in 2023, while gray circles indicate those from the previous year. What’s striking is the concentration of retirements in the southeastern region, with southern Florida particularly affected. This geographical insight highlights the urgency for businesses in these areas to explore reliable alternatives to their analog systems.

The MarketSpark Difference: A Solution for Today and Tomorrow

Amidst this technological transformation, MarketSpark emerges as a beacon of innovation and reliability. With their solution, the pains of POTS line replacement can be alleviated while propelling your business into the digital future. What sets MarketSpark apart is their comprehensive approach, addressing not only the retirement of POTS lines but also the intricate web of interconnected systems that depend on them.

A Glimpse into MarketSpark’s Solution

Command Center Platform

MarketSpark’s solution is anchored by a Command Center Platform, offering a centralized hub for managing the entire transition process.

24×7 System Performance

The transition doesn’t end with installation. With continuous performance monitoring, MarketSpark ensures that your communications infrastructure is optimized and dependable.

Measurement & Notification

Real-time insights empower you with data-driven decisions, enhancing your control over the entire ecosystem.

Fully-Managed Service

The complexity of the transition process is expertly handled by MarketSpark, leaving you free to focus on your core business operations.

Empowering Business Continuity in the Digital Age

In a world where connectivity and communication are the cornerstones of business operations, the retirement of POTS lines can’t be ignored. With MarketSpark’s solution, you’re not just replacing outdated systems – you’re future-proofing your communication infrastructure. The year 2023 has shown us that the old ways are rapidly fading, making room for a new era of innovative and reliable communication solutions.

Take Action Today

Don’t be caught off guard by the retirement of POTS lines. Embrace the future with confidence, knowing that MarketSpark has your back. Explore the possibilities, discover the technical advantages, and make an informed decision for your business. The time for action is now.

Learn More about MarketSpark’s POTS Line Replacement Solution and embark on a seamless journey into the era of dependable, digital communication. Ready to Future-Proof Your Communication Infrastructure? Contact Us Today to Learn How MarketSpark Can Transform Your Business Connectivity.

More information:

MarketSpark, the Industry Standard for Enterprise POTS Replacement Available for T-Mobile for Business Customers

MarketSpark announced today that T-Mobile for Business now features its flagship M2 Enterprise solution, a fully-managed service enabling large enterprises to migrate away from rapidly deprecating POTS lines, as part of T-Mobile’s IoT portfolio.

SAN DIEGO, Calif. – MarketSpark, Inc., the nation’s largest company dedicated exclusively to enterprise POTS replacement, today announced that T-Mobile for Business is offering its M2 Enterprise POTS Replacement Platform. The M2 platform is a software-driven solution that supplants traditional POTS lines, providing compliant connectivity for critical life-safety services including fire panels, burglar alarms and elevators.

More than 30 million analog copper-wire lines connected to 6 million commercial buildings are being deprecated as wireless providers introduce next generation networks to replace this 100-year-old technology. The retirement of copper networks will increasingly challenge large enterprises with multiple locations to coordinate smooth and timely transition for their sites to maintain critical infrastructure including fire alarm panels, security systems, elevators, fax machines, building access systems and more. Life-safety systems can’t be migrated to simplistic VoIP services because they lack the redundancy and performance measurement insights necessary for compliance with local regulations. To complicate matters, the monthly cost of copper POTS lines is escalating rapidly as the user base shrinks and reliability is declining as carriers shift resources to replacement technologies.

MarketSpark provides large enterprises with a fully-managed service for POTS migration, combining best-in-class hardware with extensive pre-configuration, testing and project deployment services to deliver the highest level of acceptance from connected life-safety systems. When combined with T-Mobile’s nationwide coverage for reliable transport, the solution delivers superior performance and improved reliability over deprecating copper by leveraging smart remote diagnostics via an online portal. The service includes 24×7 performance measurement and automated notifications, minimizing expensive “truck rolls” and lowering incident response time.

“POTS replacement for large enterprises requires a combination of best-in-class hardware, smart software and specialized processes to address site-specific use cases that are common in organizations that have dozens, hundreds or thousands of discrete locations,” said Jeff Gower, Chief Executive Officer at MarketSpark. “We are excited to have a telecommunications leader such as T-Mobile for Business raising awareness of the copper network end of life and sharing the MarketSpark solution with its large and rapidly growing enterprise customer base.”

For more information on the M2 from T-Mobile for Business, visit

Say goodbye to POTS.

Wireless takes over: Act now to transform your business.

Join our webinar. 

Tuesday, May 23, 12PM ET 

As carriers continue to accelerate plans to decommission POTS (Plain Old Telephone Service) at a rapid pace, well prepared companies are overcoming challenges by leveraging simple yet comprehensive solutions. This webinar focuses on how forward-looking enterprises are attacking the copper retirement problem by leveraging highly scalable and reliable wireless solutions that increase redundancy while delivering real-time platform insights that streamline business operations. 

You’ll hear from industry experts at Verizon and MarketSpark on: 

  • Tools that help enterprises predict which of their locations are at risk 
  • How abrupt price increases are driving large enterprises to prioritize network migration 
  • Common challenges multi-site organizations face as POTS decommissioning accelerates 
  • The benefits and peace of mind that come with enterprise grade POTS replacement solutions 

Register now to learn why making the right call about your POTS migration may be your most important call of all. 

Register Here


Wood to lead the Development of the Verizon Partnership for MarketSpark focusing on Global Enterprise and Public Sector

SAN DIEGO, CA. – MarketSpark, Inc. today appointed Michael Wood to the role of Chief of Carrier Strategy and Business Development for the Verizon channel. In his new role, he will lead the development of MarketSpark’s growth covering both Global Enterprise and Public Sector.

In his 17+ years at Verizon, Wood served in a variety of management and leadership roles, most recently as Verizon Director of Enterprise sales leading a team of 50 sales professionals and 7 sales leaders supporting hundreds of accounts across North America. Wood also previously led teams responsible for strategic accounts including IOT Sales and B2B Marketing and Operations.

“Wood’s background, deep relationships and expertise supporting many of Verizon’s largest enterprise and public sector accounts will help strengthen our partnership and enhance our market position as the premier next-generation POTS solution provider for large enterprises,” said Jeff Gower, Chief Executive Officer, MarketSpark. “Michael is the right person to lead and grow our Verizon Global Enterprise and Public Sector business to build on the incredible momentum we have jointly built with Verizon.” 

During his tenure at Verizon, Wood built large teams accountable for delivering significant market share, subscriber, and revenue growth while creating high satisfaction for our customers. “I’ve worked with my teams and our customers to identify key challenges, strategize custom solutions, and set my customers up with the technological roadmap they need for success,” said Wood.  

Wood earned a Business of Science and Business Administration in both Economics and Marketing from the Fisher College of Business at The Ohio State University. He is committed to supporting children in need as a Volunteer/Organizer of the Feed My Starving Children Non-Profit Organization, which is dedicated to eliminating starvation in children throughout the world by helping to instill compassion in people to hear and respond to the cries of those in need.  He also supports the Evans Scholar foundation, a nonprofit organization based in Glenview, Illinois that provides full tuition and housing college scholarships to golf caddies.  

You can reach Michael direct at: