Author: Designer

Why your provider may discourage POTS line replacement

As the old saying goes, “if all you have is a hammer, everything looks like a nail.”

Which is exactly how some of the bigger, older, TELCOs are treating the decommissioning of POTS (Plain Old Telephone Service) lines, the analog copper infrastructure that runs everything from landlines to your fire and burglar alarms, faxes, elevators and point of sale systems.

In 2017 the FCC ruled it was ok for TELCOs to end their service for these lines if they provided an adequate alternative. And while the first iteration of change was the delivery of VoIP technology to replace landlines, getting rid of copper lines has become a priority for all TELCOs, especially among their business customers. But this poses a dilemma.

For years, some of the larger companies have made a killing by charging exorbitant sums to service POTS and since they don’t relish giving up the excess fees, their incentives are misaligned as they offer options for replacement.

Make no mistake, replacement must happen as TELCOs are accelerating their decommissioning across the country. So, even though you may not be interested in POTS replacement, POTS replacement is interested in you. There are essentially three options.

The three options for POTS replacement

First, stick with your POTS for as long as you can – this is the “see no evil” option. Here your TELCO will tell you there’s no rush, change is coming but you have time to wait. This is the preferred option for many providers since it allows them to continue overcharging you while they prepare for option two.

Replace your POTS with fiber. This is the “swat a fly with a sledgehammer” option, also a very good option for your provider because it allows them to lock you into long term, super expensive contracts with capability you don’t need and will never fully use.

Then there’s the third and least attractive option for some TELCOs since it will reduce their bill by at least 50%. It’s the “just right” option and it means replacing your POTS with a 5G/LTE wireless solution.

The advantage of working with a specialist

This is the approach MarketSpark and our partners have chosen since it saves our customers on both CapEx and OpEx while future proofing their business. It’s a proven approach, applicable for all life safety systems, deployed in all top 50 metros and among dozens of Fortune 500 companies.

And unlike a fiber solution the wireless solution can be customized to your particular needs. Which is why some TELCOs will argue against its usage and disparage specialists like us.

As a a managed service provider, MarketSpark handles everything bundling hardware, software, service fees and taxes into one low fee per line, delivered in one simple bill making the management of your TELCO service simpler than ever as well.

The solution comes with our cloud enabled command center providing unprecedented visibility into the status of all your lines and services 24/7. Since many older TELCOs have been charging you for lines you don’t use anymore, this increased transparency is an additional benefit to the solution.

So, take a look at a 5g/LTE solution for your enterprise, as it turns out, there are more tools in the toolbox than a hammer, and everything is not a nail.

For more information visit

Introducing MarketSpark’s New and Improved Command Center

Increased capabilities and enhanced features offer total control of supported lines

As the industry leading provider of POTS replacement solutions for the enterprise we not only developed a turn-key service for installing 5G-ready wireless equipment, nationwide, that produces immediate ROI, we’ve added an additional lawyer of technology to simplify management of all your lines and services.

It’s called the MarketSpark Command Center and it’s an anywhere, anytime SaaS monitoring platform that provides unmatched visibility and control over your wireless services. Now you can view, track and use actionable insights to ensure your business is up and running 24/7. 

Recent upgrades just add to these native capabilities while the improved UI makes it easier to use the dashboard and manage your projects as well as request support. 

Why is this important? 

Since the beginning of telephone service, your critical business lines such as: fire and security alarms, elevator, bluelight, panic buttons, faxes, security gates, POS systems etc. have run over analog copper lines. These are called POTS for plain old telephone service. 

And since this service was plain old, what you got was minimal at best. There was no visibility into the status of lines, no ability to proactively monitor the usage, no possibility of generating and issuing reports. And for this amazon inconvenience you got charged a high price.

MarketSpark set out to change all that. So what does the new Command Center Portal offer in terms of enhanced service and easier management?

  1. Dashboard Overview: At-a-glance view of all your supported lines and their status
  2. Location Reports: Upload and share site surveys and install summaries for each location
  3. Organization Reports: Upload and share project reports, action logs, and site details
  4. Location Details: Individual status of all serviced lines by location
  5. Call Log Reports: Export the history of inbound and outbound call of individual lines
  6. User Controls: Permission based management of user access 
  7. Enhanced Support: Dedicated MarketSpark support line and email alias
  8. Support Requests: Generate tickets directly from the platform for priority service

Visit our product page for more information or reach out if you want to discuss what MarketSpark can accomplish for you.

Groundbreaking Hyperion partnership

MarketSpark partners with Hyperion, the leading full-service, business development master agent, to help enterprises transition to LTE/5G networks. 

LAS VEGAS (May 4, 2021) – MarketSpark, the nationwide leader focusing exclusively on helping enterprises migrate legacy analog equipment off of costly copper lines to a redundant LTE/5G network with online monitoring capability, has partnered with Hyperion Partners, the leading full-service business development master agent to accelerate network transition in the Fortune 1000.

MarketSpark aims to save enterprises money by improving their connectivity reliability with LTE connections. The company helps enterprises transition to a future-proof communication strategy to protect from FCC mandated shutdown. 

MarketSpark’s solution, POTS replacement, increases safety and robustness of enterprise networks while eliminating dependency on traditional carriers for analog POTS lines. POTS replacement solutions apply to fire, alarm, voice, elevator, fax, blue light, point of sale, modem/out of band management, security gate/door access, panic button, meter reading, SCADA applications and internet backup. 

On Hyperion’s search for innovative, forward-thinking telecom solutions to add to its growing solutions portfolio, the company found MarketSpark. The fully managed POTS replacement solutions seemed to be the perfect fit. Now, MarketSpark and Hyperion have entered into a mutually beneficial partnership, and both companies are excited to reach new vertical markets together. 

Vice President of Portfolio Leo Zeltser says, “At Hyperion, we are proud of our client-first mindset. By introducing MarketSpark’s POTS replacement to our network, we will prepare each customer for the future of telecommunication and save them time and money along the way.” 

“As the decommissioning of POTS lines accelerates, enterprises want a turnkey approach to migrate all remaining POTS lines to a more reliable and redundant solution,” says MarketSpark Chief Revenue Officer Robert Kulewicz. “Our new partnership with Hyperion expands our reach to Fortune 1000 companies with a scalable, 5G-ready solution that solves the POTS problem, reduces costs by 20%-50% and opens the door to a host of network transformation options from wireless failover to primary broadband over LTE/5G.” 

About Hyperion 

Hyperion is a full-service business development master agent specializing in telecommunications. We focus on adding value for partners and have exclusive access to several disruptive technologies that make our bundled solutions more attractive. Acting as a consultant to our partners and clients, we ensure customers receive the most practical, affordable, and complete solution possible. Hyperion has a wide footprint in businesses of all sizes, offering dedicated care and technical support through the ordering, activation, and implementation processes. To learn more visit

About MarketSpark 

MarketSpark is the leading provider of analog replacement solutions for the enterprise. Our cloud-enabled platform helps companies escape from the world of yesterday and prepare for the world of tomorrow by replacing static, costly copper telephone lines (POTS) with a managed wireless solution that is 5G ready. MarketSpark is the only MSP in the telecom space purpose built to handle analog line replacement on a global scale. Whether retrofitting or building new, we give our customers a platform for growth. Oh, and the ROI is immediate. 

MarketSpark Delivers LTE/5G Connectivity for POTS Replacement with Cradlepoint routers.

Changing regulations accelerate cloud-delivered LTE/5G wireless connectivity to generate immediate cost savings

SAN DIEGO, California, April 13, 2021 – MarketSpark, the industry leading provider of POTS (Plain Old Telephone Service) replacement in the enterprise announced its delivery of LTE/5G connectivity as a managed service. MarketSpark will integrate Cradlepoint’s 4G and 5G wireless network edge solutions into its managed service solution portfolio, providing Telco-Grade connectivity while replacing aging analog infrastructures. Enterprises can leverage this powerful combination of wireless reach and reliability for life-safety applications to future-proof their business and accelerate their network transformation.

The Federal Communication Commission (FCC) has set the groundwork for shutting down legacy analog networks nationwide, supporting the migration to an all-digital network. Wireline carriers have followed suit, publishing network disclosures revealing an accelerated decommissioning schedule. Forward-looking enterprises are getting ahead of the shutdown by switching to POTS over LTE/5G solutions that deliver immediate cost savings and productivity enhancements. This includes migrating POTS lines supporting fire panels, alarms, elevators, fax machines, SCADA applications as well as a host of other terminals utilizing legacy analog communications protocols.

By integrating Cradlepoint’s portfolio of wireless edge routers within MarketSpark’s Managed Service Platform, enterprises secure the integrity of a world-class router in concert with MarketSpark’s scalable delivery service leveraging Wireless WAN, including LTE and 5G connected branch sites, vehicles, and IoT devices.

“Enterprises no longer need to be constrained by the cost or limitations of deploying analog lines to deliver reliable life-safety connectivity at existing or new locations,” says Jeff Gower, CEO of MarketSpark. “By combining Cradlepoint’s leading LTE and 5G wireless network edge solutions with MarketSpark’s platform-based management services, Fortune 500 enterprises are reaping the benefits of an intelligent wireless network to supplant POTS service. This is one of those unique cases where the replacement solution is smarter, more reliable and 20% – 50% less costly from the day of deployment.”

The COVID pandemic has prompted a sudden shift in priorities across enterprises. As companies restructure their operations, speed has become a strategic lever to securing building occupancy in new or refurbished locations. Cradlepoint and MarketSpark address these needs by offering the full breadth of analog applications throughout distributed enterprises as diverse as healthcare, financial services, and retail. MarketSpark’s scalable deployment service enables enterprises to quickly maximize ROI. The result is a Telco-Grade, platform-based solution that is easy to centrally provision and manage, utilizes secure and redundant networks for all applications and ensures seamless productivity everywhere you receive a cellular signal.

“With the rise of 5G, we see wireless becoming a significant part of the hyper-connected enterprise and next-generation WANs,” says Eric Purcell, SVP of Partners and Alliances at Cradepoint. “MarketSpark is a recognized leader in scalable POTS replacement and we are excited to offer a combined solution that extends our Cradlepoint offering to their versatile solution for enterprise networks everywhere.”

MarketSpark’s new Cradlepoint-enabled solutions are available now with any enterprise analog replacement deployment.

About MarketSpark
MarketSpark is the leading provider of analog replacement solutions for the enterprise. Our cloud-enabled platform helps companies escape from the world of yesterday and prepare for the world of tomorrow by replacing static, costly copper telephone lines (POTS) with a managed wireless solution that is 5G ready. MarketSpark is the only MSP in the telecom space purpose built to handle analog line replacement on a global scale. Whether retrofitting or building new, we give our customers a platform for growth. Oh, and the ROI is immediate

MarketSpark secures $7 Million Series B Financing Round Led by IDT Corporation.

Industry leading provider of managed wireless services to aggressively scale sales, marketing and platform development

SAN DIEGO, California, April 6, 2021 – MarketSpark, the industry leading provider of managed wireless services for POTS (Plain Old Telephone Service) replacement today announced it has completed a $7 million Series B round of financing to accelerate growth and rapidly scale its sales, marketing and platform development efforts. The investment was led by IDT Corporation with participation from existing and new investors Goldie Group, and Klein Enterprises. The company also announced the addition of Shmuel Jonas, CEO of IDT Corporation, and Daniel Klein, CEO of Klein Enterprises to join MarketSpark’s Board of Directors.

This Series B financing builds on an incredible year of growth in which MarketSpark established itself as the leading provider for wireless 4G and 5G-enabled LTE solutions for the enterprise. In partnership with the major carriers, MarketSpark already services 35 Fortune 500 companies as they upgrade telecom equipment to deliver new wireless connectivity across their nationwide footprint.

“POTS lines are being decommissioned at an accelerated pace by the big carriers and MaketSpark is purpose built to meet the needs of our nation’s largest enterprises, said Jeff Gower, CEO of MarketSpark. “This investment allows us to accelerate the digital transformation of the customer experience and scale the operational side of the business to ensure seamless installations and service delivery for our large customers. We are excited to have great investors whose deep industry expertise perfectly complements our own.”

IDT Corporation, a global provider of communications and payment services, listed on the New York Stock Exchange, invests in early-stage telecom start-ups that have the opportunity to completely revolutionize the space.

“MarketSpark’s managed services platform is a unique and powerful solution to the POTS replacement problem and they are perfectly positioned to deliver for thousands of companies managing millions of 4G and 5G-enabled LTE lines,” said Shmuel Jonas, CEO of IDT Corporation. “We couldn’t be more excited to make this investment and help accelerate MarketSpark’s growth.”

MarketSpark’s managed service solution replaces the aging infrastructure and legacy copper lines associated with life safety systems. Key features include:

  • Cloud PaaS (Platform as a Service)
  • Hardware as a service offering (HaaS)
  • Proactive system alerts and notifications
  • Remote diagnostics and resolutions
  • 4G optimized and 5G ready routing equipment
  • UL and FCC approved hardware
  • Fail safe redundancy 

In addition, the transition from POTS lines to the MarketSpark solution simplifies the connectivity issues for large enterprises who often have to manage multiple carriers across multiple states and jurisdictions. With MarketSpark, the enterprise deals with one vendor responsible for the end-to-end solutions from planning to installation to on-going operation and maintenance.

About IDT Corporation

IDT Corporation (NYSE: IDT) is a global provider of fintech, cloud communications and traditional communications services.  We make it easier for families to connect, support and share across international borders. We also enable businesses to transact and communicate with their customers with enhanced intelligence and insight.

Our BOSS Revolution branded money transfer and international calling services make sending money and speaking with friends and family around the world convenient and reliable.  National Retail Solutions’ (NRS) point-of-sale retail network enables independent retailers to operate and process transactions more effectively while providing advertisers and consumer marketers with unprecedented reach into underserved consumer markets.  net2phone’s unified communications as a service solution provides businesses with intelligently integrated cloud communications and collaboration solutions across channels and devices. Our IDT Carrier Services and IDT Express wholesale offerings enable communications companies to provision and manage international voice and SMS services.

About MarketSpark

MarketSpark is the leading provider of POTS replacement solutions for the enterprise. Our cloud enabled platform helps companies escape from the world of yesterday and prepare for the world of tomorrow by replacing static, costly copper telephone lines (POTS) with a managed wireless solution that is 5G ready. MarketSpark is the only MSP in the telecom space purpose built to handle POTS replacement on a global scale. Whether retrofitting or building new, we give our customers a platform for growth. Oh, and the ROI is immediate.

Plain Old Telephone Service 101:

What is POTS? Have you heard of it or come across the term before? If you were born before the 90’s there’s a big chance POTS was a part of your everyday life. POTS stands for Plain Old Telephone Service and was the phone line technology most of us grew up with at home. POTS was the most common and fastest way for people to be connected between the late 1800s and 1980s, way before the age of the internet and it still exists today. Many existing POTS lines are found in those ‘plain old’ cables and wires you can still see dangling over our streets and neighborhoods.

Maybe you remember those old dial telephones with their curly cords. You’d plug in the phone line into the phone jack in your wall, make sure you’ve got a dial tone and then manually enter the number to connect the call.

Has Technology Changed?

The technology hasn’t changed much since then. It’s still a couple of copper wires twisted together, either running overhead or buried underground, that carry your audible voice from your home phone to your sweet grandparents in Wisconsin. That’s it. Point A to point B. For decades it met the basic needs of communication, but in the last thirty years or so things have changed. The invention of the internet and the rise of the cellular phone have ushered in not only a greater ease and convenience into our day to day lives, but more comprehensive solutions to our ever changing needs.

Plain Old Telephone Service lines are now becoming a thing of the past, and have also becoming increasingly more expensive due to lower customer demand and other inexpensive alternative options such as wireless and digital. Most businesses and companies have moved away from POTS for many reasons besides the cost. This outdated service is not compatible with vital needs such as high speed capabilities and emergency networks.

Elevators and Blue Light Emergency Systems

Why Cellular Connections Work Best

Phone line connections are critical in the case of an emergency. They ensure that uninterrupted contact is established between the distressed party and responders. In fact, the very idea of effective rescue deployment hinges upon the dependability of these phone connections.

Now that traditional analog copper phone lines (otherwise known as plain old phone lines) are being phased out, companies are looking at security solutions that utilize alternate communication methods. Two modern technologies of note are cellular and VoIP (Voice over internet protocol) lines.  But which solution is best for a two-way communication in elevator panels and blue light emergency systems?

The Differences Between VoIP & Cellular Lines

Both lines involve the formatting of audio into signals that are carried along to a receiving party before reverting to audible form. This, however, may be the only real similarity between the two.

VoIP lines work via the internet and have become popular due to their substantially lower cost compared to traditional lines. Additionally, VoIP lines are often marketed and sold by internet service providers as part of a bundle package deal.

The major difference between cellular and VoIP lies in the way that data signals are transmitted. VoIP functions using a packet-switched network while cellular lines work with a circuit-switched network. In circuit networks, a line is protected from extraneous traffic while remaining open.

However, VoIPs send data through public and private networks (the same way the internet works) in smaller fragmented data packets which may lead to possible distortions and inconsistencies caused by surrounding traffic and diverging traffic routes. Security is yet another issue.

Non-encrypted data packages from VoIP may be hijacked by malicious internet users or subjected to distributed-denial-of-service (DDoS), which occurs when a line is deliberately overloaded with disruptive requests that jam its connection.

When a malicious caller distorts the quality of a call (call-tempering) by attempting to add noise packets to the line or delay data packets from reaching its intended target, VoIP lines are particularly vulnerable. Under these circumstances, VoIP calls can become uninterpretable.  As explained, VoIP lines may leave distressed parties more vulnerable within a compromised location.

On the contrary, cellular phone lines connect callers through a dedicated line managed by telecommunication companies, which ensures data consistency.

Time-Sensitivity in Security Systems

Elevator, alarm system, or blue light emergencies involve time-sensitive activation of assistance. On top of risks in security breaches, VoIP lines may contain echoes and frequency distortions that can delay the transmission of a call and rescue efforts.

Another thing to consider is the presence of a backup power source. VoIP lines are dependent on running power in sustaining the internet online, which means that a blackout may compromise the safety of your security system by taking the VoIP offline. This does not occur with cellular lines, which continue to offer emergency call options during power outages.

Therefore, it is important for business owners to consider the replacement of old landlines with cellular lines for an effective and reliable solution for their security systems.

If you’re a company and enterprise that still relies on the services from the legacy landline network, it’s time get ahead of the curve, start your POTS replacement activities, and move to the convenience, service, and speed that digital systems provide. MarketSpark offers a 4G/LTE, enterprise-class solution for your POTS replacement – delivering a 100% uptime guarantee with real-time insight into every line via a customer dashboard monitoring portal. Interested in replacing those old copper lines (the ones in fire alarms, elevators, point-of-sale terminals, and elsewhere) in commercial buildings? MarketSpark delivers brand-new, super-reliable LTE Connections as a managed service. Click here to see what we can do for you today!

FCC Sets the Ground Rules for the Shut Down

For generations, America’s analog phone lines network – the country-spanning copper-wire landline connections for the first iteration of mass telephone communication – served the population ably. Through those copper wires, you, your parents, and your grandparents dialed long-distance, “dialed down the middle,” ordered pizza, chatted with friends, called 1-800 numbers, and much more. The development of the phone system is a testament to American ingenuity, creativity, and entrepreneurial spirit.

With the dawn of the digital-driven 20th century, however, the traditional copper-wire landline system that you may have grown up with is rapidly changing. This “legacy network” of landlines is being replaced, bit by bit, by a universal broadband phone system. This new, digital framework will provide communities throughout the United States with the high-speed access they need for modern conveniences. On the whole, we can term this changeover from the analog phone system to the new digital framework as POTS (Plain Old Telephone Service) Replacement.

This is something that companies need to be ready for. So, what exactly is this transition – and how can you prepare for it?

Out with the Old Network…

The traditional copper landline network worked well for the country for years. However, the traditional system has neither the capacity, speed, or service that more modern technology like VoIP (Voice over Internet Protocol) can offer. Combined with the fact that a vast majority of Americans are switching to cellular phones or internet-based devices as their full-time communication devices (as of 2018, only around five percent of the country was landline only – and over half of the country is cellphone-only), and you have a recipe for massive change.

The Federal Communication Commission (FCC) heard the groundswell of change years ago and acted on it. FCC orders – voted on in 2014 – set the groundwork for a four-year proceeding, shutting down the legacy analog phone system and moving to a brand-new, all-digital network. By 2020, the FCC intends for America to move from traditional copper landlines and into a mix of digital platforms.

An important thing to note here: this won’t mean that people will lose service. Rather, telephone companies throughout the nation now have the okay to take out the ancient copper wiring and move to a low cost, digital network for their customers. This has already happened in several places throughout the country. In 2017, for example, AT&T received permission from the state of Illinois to move their remaining traditional landline customers off the legacy network and on to digital.

…and in with the New Network

If you’re a company and enterprise that still relies on the services from the legacy landline network, it’s time get ahead of the curve, start your POTS replacement activities, and move to the convenience, service, and speed that digital systems provide. MarketSpark offers a 4G/LTE, enterprise-class solution for your POTS replacement – delivering a 100% uptime guarantee with real-time insight into every line via a customer dashboard monitoring portal. Interested in replacing those old copper lines (the ones in fire alarms, elevators, point-of-sale terminals, and elsewhere) in commercial buildings? MarketSpark delivers brand-new, super-reliable LTE Connections as a managed service. Click here to see what we can do for you today!

What is POTS?

Plain Old Telephone Service Lines Explained

In an era where more businesses are relying on modern telephone systems like VoIP, the term POTS probably isn’t thrown around a lot. But in laymen’s terms, POTS, or “plain old telephone service” lines, are the traditional landline phone system that relies on physical copper wires for service.

So What is POTS?

POTS networks were created to facilitate voice communication since the late 1800’s, and is the analog “landline” phone system that most of us grew up with at home.

The Transition Away from POTS

With modern technology progressing and the high cost of maintaining copper lines, these traditional land lines are becoming less and less common among consumers.

Many major carriers have decided to shut off copper POTS lines in an effort to eliminate copper POTS lines by 2020. Service fees have been steadily increasing over the years, and some services have been terminated. According to the FCC, there are still more than 36 million POTS lines in the United States and the average cost for a line is $65 per month.

However, many POTS lines are still in use for numerous reasons:

  • It provides access to 911 emergency services for elevators, fire panels, alarm systems, etc.
  • It is used in most businesses as modems, fax, out of band management application and phones.

Alternate solutions will be necessary to implement to replace all of the copper lines soon.

What Can I Do If  I Need to Replace My POTS Line?

You’re at the right place. At POTS Replacement, we replace the telephone company with a wireless connection that will be better, faster, and more reliable. We provide all of the equipment, service and support to replace your out-of-date copper POTS line. Some benefits of working with us include:

  • Fire Marshall approved equipment in all 50 states
  • Simple rate plans
  • Real time, central station monitoring
  • An online portal to manage your services
  • Easy self-installation options and a dedicated installation team for more complex installs
  • All hardware and service is guaranteed and warrantied for the life of the term